Aim to Change-the-Damn-World!
The last of Tom Peters' Sales25 Principles is truly world-changing.
Your ultimate goal in life, as well as in Sales, should be to ---
Aim to Change-the-Damn-World!
Selling is... Cool. Very Cool. I really do believe, when I hawk my “wares” (when I present a seminar or write a book), that I'm doing more than buttering the bread and paying the property taxes. While I don't think I routinely change the world for large numbers of people, I know that I give a damn about what I'm doing – that I'm excited about delivering my product-service-experience.
Note well this cri de coeur offered by Apple Computer boss Steve Jobs: “Let's make a dent in the universe.”
I think the notion that selling can be... “universe-denting”... is what keeps us motivated, and able to look at ourselves in the mirror.
We are All Salespeople Now
Want to get my dander up? Try saying, “Hey, I'm a finance guy. I don't 'do' sales.”
No! No! No!
Success = Sales Success.
Everywhere.
Period.
We're all in sales.
All the time.
